MAZDA Finance 101: Understanding MSRP

Although we do our best to make shopping for new Mazda cars as easy and transparent as possible at Cook Mazda, there is still some potential for confusion. Case in point: what does each car cost, and where does that price come from? Let’s take a closer look. 

What Are All of These Prices? 

Nearly every new car sold has a Monroney sticker in the window containing vehicle specifications, emissions data, disclosures, and four prices listed: 

• MSRP, or manufacturer’s suggested retail price, which is a suggested selling price set by the manufacturer 
• Invoice price, which is what an individual dealership paid to take delivery 
• Base price, the cost of the vehicle before the addition of accessories and options 
• Sticker price, which is what you’re paying, and which in turn is driven by market value, the local market price determined by supply and demand 

How is a Car’s Sticker Price Calculated? 

Since the sticker price is the bottom line from a buyer’s perspective, let’s look at where that number comes from. Much of it is simple supply and demand, which can vary locally for specific models or trims. Furthermore, a dealership may also add options based on demand and past sales patterns, so a car sold here in Maryland may be equipped with options that a dealership in Texas wouldn’t bother with. 

What About Vehicle Fees? 

You don’t want to leave those out of your back-of-the-envelope math. As you budget for your Mazda CX-30, don’t forget document fees, destination charges, the APR on your Mazda financing, and other things are part of the equation. If you don’t understand any of these, ask — we will take as much time as you need to make sure everything makes sense. 

So the Sticker Price Tells the Whole Story?  

Not exactly. Mazda offers, special programs, your vehicle trade-in, and lease-end incentives each have a bearing on what you pay for your vehicle or your lease price from month to month. Your Mazda dealer will help you maximize every available opportunity. 

Financing at Cook MAZDA 

Countless car-buyers and lessees trust Cook Mazda for our knowledge and commitment to transparency. If you’re car shopping, don’t just treat yourself to an exciting car. Treat yourself to a memorable dealership experience.